January 2026 was the highest-performing month with $3,277 spend generating 1,644 results at $2.00/result — a 4.2x ROAS. CPM dropped to $12.69, the lowest across all months, indicating strong audience targeting efficiency.

Organic reach on Facebook is heavily driven by video content. Consider increasing Reels frequency to capitalize on algorithmic preference for short-form video, while maintaining engagement through community interaction.

Reels account for 60%+ of total reach while making up a smaller share of content output. Saves are a strong signal of content value — high-save posts should be analyzed for common themes and repurposed across platforms.

Average view duration of 3:01 is solid for short-form content. Impressions CTR at 4.2% is above the platform average — your thumbnails and titles are performing well. Focus on increasing upload frequency to compound growth.

With a 10.4% engagement rate and 62% average watch-through, your TikTok content is outperforming platform benchmarks. High share count (1,240) indicates strong virality — lean into trending formats and sounds to accelerate follower growth.